Powering Your
Sales Engine.
Fractional CCO leadership that does not just "consult". We inject pure commercial energy into FMCG brands ready to dominate global markets.
Pure
Commercial Juice.
Modular engagements designed to solve bottlenecks and accelerate your brand's growth velocity.
Fractional CCO
Elite commercial leadership without full-time overhead
- Own your commercial plan
- Accelerate distribution
- Build a winning sales system
Sales Management
Stabilize, lead, and lift performance fast
- Hands-on team leadership
- Key-account excellence
- Execution cadence and coaching
Negotiation
Improve terms, unlock listings, win shelf share
- Trade terms and promo planning
- Distributor management
- Margin protection support
Global Export
Enter new countries with a scalable GTM
- Market entry strategy
- International partner onboarding
- Expansion mapping
Sales Channel Growth
Grow retail and sales channel sell-in and sell-out with precision
- Channel strategy excellence
- Assortment and execution standards
- Sales call effectiveness
FMCG Launch
From zero to traction fast
- Positioning translation
- Launch plan and listings
- Early momentum building
Pure
Advantage.
Stop waiting for perfect hires. Deploy elite leadership with zero friction.
Pure
Results.
Measurable commercial impact delivered with maximum velocity.
Growth Spike
Annual Revenue Lift
Efficiency
Sales Team Output
Velocity
Faster Deployment
Pure
Execution.
The four-stage framework designed to deliver instant commercial impact.
DIAGNOSE
Complete audit of sales, structure, and bottlenecks.
DESIGN
Architect the ultimate growth roadmap and playbooks.
DEPLOY
Hands-on execution and deep team training.
DELIVER
Optimize KPIs and scale sustainable revenue.
Alex de Vries
Lead Performance Consultant
Delivered Sales Results For:
Fueling
Hyper-Growth.
I architect high-performance sales machines. No fluff, no generic slides, just pure commercial strategy and hands-on execution.
With more than two decades on the frontlines of Global FMCG, I help brands bridge the gap between "good product" and "market dominance".
Ignite Your
Growth.
The first step to market dominance is a conversation. No strings, just pure strategy.
Direct Channels
Vault and Resources
Typical response time:
under 4 hours.